The earth is changing and so should our approach to reducing our carbon footprint. Sequest's goal was to create a brand experience that was both progressive and accessible. Providing insight into emerging technologies that could not only reduce our carbon footprint but play a role in a larger system that would eventually render our carbon output net-negative. After all, it will take a great deal of teamwork on the individual level, thoughtful organizational efforts and the creation and facilitation of emerging technologies to truly make a difference. Collectively, we can put carbon in its place.